A trip to the West Midlands town of Stourbridge at the height of summer weather on May 18 is an opportunity few would turn down.
We set up in the bustling Crown Square and within seconds of opening the doors we welcomed our first curious visitor aboard: an elderly gentleman smoking a pipe. Throughout the day we had a mixture of smokers, vapers and dual-users all keen to find out what the bus was all about. Interest peaked at lunch, as visitors socialised with each other and even called friends to come and join them.
We handed out several e-cigarette starter kits including to a group of university students who had already been smoking for several years. The oldest recipient was a 70-year-old man who had been on 20-a-day from the age of 18, proving that it is never too early or too late to quit.
We had given away starter kits, juice samples and all our media packs, a testament to the quality of the liquids available in our testing stations and advertised on board. It’s difficult to imagine how this tour date could have gone any better because the reception we received from the people of Stourbridge was simply amazing.